Privacy Policy 2017-01-27T16:03:16+00:00

Privacy Policy

Welcome. This Privacy Policy (“Policy”) applies to all websites operated by Active Care Homes LLC and its subsidiaries and affiliates (“ACH”), including without limitation (the “Site”). Any reference to “we”, “us”, or “our” in this Policy shall refer to Active Care Homes LLC. This Policy has been created in order to demonstrate and inform you of our firm commitment to privacy. The following Policy describes how we collect, protect and use information we receive from visitors to the Site or prospective consumers. This Policy applies to information collected through this Site as well as information about you collected through any other means, including information you may provide to us other than on the Site.

The Information We Collect

There are two kinds of information web sites can obtain about you:

  • Anonymous Information: Anonymous Information is aggregate data that web sites use to administer their Site. It may include such information as your browser type or your Internet Protocol (IP) address. We may from time to time retain third parties to help us collect and aggregate Site visitor information.
    IP Addresses. An IP address is unique string of numbers that is assigned to your computer by your Internet Service Provider. Web servers automatically identify your computer by its IP address. We use your IP address to help diagnose problems with our server, to administer the Site, avoid hacking attacks on the Site’ servers, and may use it to gather broad demographic information.
    Cookie Information. As is the case with many web sites, the Sites use a technology called “cookies”, which are small data files that are downloaded onto your computer. The use of cookies is standard on the Internet, and allows us to tailor your visits to the Site to your individual preferences. We may also contract with third party service providers who assign cookies to conduct site tracking for us. These companies use cookies solely to provide us with data about site traffic. Although most web browsers automatically accept cookies, you can change your browser to prevent cookies or notify you whenever you are sent a cookie. Even without accepting a cookie, you can still access most of the features on the Site.
  • Personally Identifiable Information: Personally Identifiable Information is any information that personally identifies you, such as your name, address, email address or your telephone number. Sometimes this personal information is needed when you contact us. We may ask you to provide us with personal information on a voluntary basis in certain areas of the Site. In particular, you may be asked to provide the following information: Name, Postal Address, E-mail Address, Telephone Numbers – landline and cellular telephone
    Email Correspondence. Scattered throughout the Site are links or forms that can be used to contact us so you can comment, make a complaint, make suggestions and ask questions. Your email address is required on this form so we can answer your questions, and we want your name, too, so we can address our answer in a mannerly way.

How We Use Gathered Information

The information you share with us may be used in a few ways:

  • Anonymous Information: “Anonymous Information” is used internally for Site administration, troubleshooting and to help improve the quality of the web pages. We may share such aggregated, non-personally identifiable information, such as demographics, with existing and prospective business partners and advertisers.
  • Personally Identifiable Information: “Personally Identifiable Information” collected by us may be used for purposes including administration of the Site and communications with you. We also may disclose Personally Identifiable Information if we are required to do so by law or we in good faith believe that such action is necessary to (a) comply with the law or with legal process; (b) protect and defend our rights and property; (c) protect against misuse or unauthorized use of the Site; or (d) protect the personal safety or property of our users or the public.
    We may use the information collected to notify you of changes made to our Site, to send you promotional materials, and to determine what information and services users want the most. If you contact us for assistance or support, we may use your information to provide service and support to you. We may also provide the information to third parties who assist us in contacting customers about special offers and other Brookdale services, programs or events that would likely be of interest to you. We may share personally identifiable information, such as demographics, with existing and prospective business partners and advertisers that may be of interest to you.


We support the right of our visitors to choose. If you decide that you do not wish to receive special offers or promotional communications, you can contact us at or at the address provided below, indicating that you no longer want to receive information relating to the Site.

Access and Correction

You have a right to know about the personal information that we hold about you, including the right to correct, amend or delete the information that we have on file if it is incorrect. If you wish to exercise these rights, please contact us by email or postal mail at the addresses below.


The Site incorporates appropriate safeguards to protect the security, integrity, completeness, accuracy and privacy of the personal information we have collected. We have put in place reasonable precautions to protect information from loss, misuse and alteration. While on a secure page, the lock icon on the bottom of Web browsers such as Google Chrome, Mozilla Firefox and Microsoft Internet Explorer becomes locked, as opposed to unlocked, or open, when you are just “surfing”. Security of information communicated by or to us over the Internet is of utmost concern to us; unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. Please note that your email or other electronic correspondence with us through the Site, like most, if not all, non-encrypted Internet communications, may be accessed and viewed by other Internet users, without your knowledge and permission, while in transit to us. For that reason, to protect your privacy, please do not use email or the contact forms provided through the Site to communicate information to us that you consider confidential. While we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or through the Site, and you do so at your own risk. Once we receive your transmission, we will use reasonable efforts to ensure its security on our internal systems. Depending on the nature of the inquiry, your communication may be discarded or archived. If you wish, you may contact us instead via telephone at the numbers provided throughout the Site.

Disclosure of Customer Information Through Business Transfers

As we continue to develop our business, we may buy, merge or partner with other companies or businesses, and in so doing, acquire customer information. In such transactions, user information may be among the transferred assets. Similarly, in the unlikely event that a portion or substantially all of our assets are sold or transferred to a third party, customer information (including your email address) would likely be one of the transferred business assets.

Our Commitment to Children’s Privacy

Protecting the privacy of children is very important to us. The Children’s Online Privacy and Protection Act of 1998 (“COPPA”) defines a “Child” as anyone under the age of 13. We strictly adhere to COPPA. For that reason, we do not collect or maintain information obtained through the Site from those we actually know are under 13, and no part of the Site is structured to attract anyone under 13.


External Links

The Site may provide links and/or ad banners to various web sites or sponsors that we do not control for your convenience. When you click on one of these links, you will be transferred out of the Site and connected to the web site of the organization or company that you selected. We are not responsible for the nature, quality or accuracy of the content or opinions expressed in such web sites, and such web sites are not investigated, monitored or checked for quality, accuracy or completeness by us. Inclusion of any linked web site on the Site does not imply or express an approval or endorsement of the linked web site by us, or of any of the content, opinions, products or services provided on these web sites. Even if an affiliation exists between the Site and a third-party web site, we exercise no control over linked Site. Each of these linked web sites maintains its own independent privacy and data collection policies and procedures. While we expect our partners, advertisers and affiliates to respect the privacy of our users, we cannot be responsible for the actions of third parties. If you visit a web site that is linked to the Site, we encourage you to consult that web site’s privacy policy before providing any personal information and whenever interacting with any web site.

Consent and Jurisdiction

This Site is controlled, operated and administered entirely within the United States. By using the Site, you signify your agreement to the terms of this Policy. If you do not agree with this Policy, please do not disclose any personal information through the Site. This Policy and the use of the Site are governed by Arizona law. Any claim related to the Site or this Policy shall be brought in a federal or state court in Phoenix, Arizona, within one year after the claim arises. Users of the Site consent to the jurisdiction and venue of such courts as the most convenient and appropriate for the resolution of disputes concerning this Policy. This Policy and the notices outlined herein are not intended to and do not create any contractual or other legal rights in or on behalf of any third party.


Modifications to Our Privacy Policy

We may change, modify, add and/or delete all or portions of this Policy at any time, at our discretion, and modifications are effective upon being posted on the Site. If we decide to change this Policy, we will post those changes on the home page of the Site and any other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. You are responsible for reviewing this Policy periodically to ensure that you are aware of any changes to it. If we make material changes to this Policy, we will notify you by means of a notice on the Site’s home page.

Account Revisions, Revoking and Deleting Personal Information

We welcome your questions, comments and all feedback pertaining to your privacy or any other issue with regard to the Site.

At any time, you may revoke your consent, cease further use of your email address to send you updates, and direct us to delete the information you have supplied. Although it is not always possible to remove or modify such information, we will make reasonable efforts to do so. If you have given us information for one of those third parties we mentioned above and we have already passed it on, we cannot delete or change the information.

In the event that you have given us Personally Identifiable Information in the past and then have second thoughts or want to update it, you may send an email or contact us by regular mail:

Active Care Homes
16212 N 55th Pl
Scottsdale, AZ 85254


Notice of Privacy Practices


This notice is for those receiving health care services at Active Care Homes

  • Assisted living communities
  • Continuing care retirement communities
  • Rehabilitation hospitals
  • Outpatient rehabilitation clinics
  • Pharmacies & pharmacy services
  1. PrivacyYour privacy is a priority at Active Care Homes and its associated facilities. We follow strict federal and state guidelines to maintain the confidentiality of your personal “protected health information.” This includes any information about your past, present or future health care, or payment for care that could be used to identify you.

Our team of health care personnel and business associates may access only the minimum of
protected health information needed to complete their responsibilities.

  1. Our ResponsibilitiesActive Care Homes is required by law to:
  • Maintain the privacy of your health information
  • Provide this notice of our privacy practices and your privacy rights
  • Abide by the terms of the notice

We reserve the right to change our privacy practices, in accordance with the law. Revised notices will be posted in our facilities and will be available at your request at each of our facilities.

  1. Use and Disclosure of Protected Health Information Without Your Authorization

We may use and disclose your protected health information without written authorization for:

  • Treatment – to allow the health care staff to share information necessary for your health care. Examples include:
    • Test results
    • Treatments, medications and treatment/medication responses
  • Payment – to provide necessary information about services you receive so you, your insurance company, or other third party can pay us. Examples include:
    • Services and supplies provided
    • Upcoming treatment or services that require prior authorization
  • Health care operations – to use health information to improve the services we provide. Examples include:
    • Staff and student training
    • Business management
    • Performance improvement
    • Customer service
  • Other related uses and disclosures
    • To remind you of appointments
    • To inform you of health benefits, services and treatment alternatives
    • To communicate with family or persons involved in your care (unless you object)
    • To use a directory and inform visitors, callers and clergy where you are and your general condition (unless you object)

In certain situations we are required or permitted by law to disclose your health information without your authorization:

  • Emergency treatment situations
  • Averting serious threat to public health or safety
  • Disaster relief
  • Protection of victims of abuse or neglect
  • Public health activities, such as tracking diseases and medical devices
  • Federal and state health oversight activities, such as accreditation or licensure surveys, and fraud and abuse investigations
  • Judicial or administrative proceedings
  • Requirements by law or for law enforcement
  • Specialized government functions such as national security and intelligence
  • Coroners, medical examiners and funeral directors
  • Organ donation
  • Workers’ compensation for injuries at work
  • Correctional institutions if you are an inmate
  • Research following strict review to ensure protection of information

Other uses and disclosures not described in this section 3 may only be done with your written authorization. You have the right to revoke your authorization at any time.

  1. Your Rights

As a person receiving health care services from Active Care Homes, you have the right to:

  • Receive information about your health condition, diagnoses and treatments.
  • Inspect and get copies (for a fee) of your health information.* This may not include certain restricted information such as psychotherapy notes and law-related information.
  • Request a restriction on how or to whom we disclose your health information.* Please note that we are not required to agree to a restriction.
  • Request an amendment to your health record. Please note that your request must include a reason.*
  • Receive an accounting of how your health information was disclosed, other than disclosures for treatment, payment, health care operations and other cases required by law.*
  • Request that we communicate with you using a specific address, phone number, email or other means.*
  • Receive a paper copy of this notice.
  • Make a complaint about a violation of your privacy or rights.

* Your request must be in writing.

  1. To Contact Us

If you want additional information, have questions about this notice, want to exercise your rights, or feel your rights have been violated, contact the Privacy Officer of your facility, who is the Administrator or Executive Director or another designated person. You may also contact the Privacy Officer at:

Active Care Homes
16212 N 55th Pl
Scottsdale, AZ 85254

You may also file a complaint with the State or the US Secretary of Health and Human Services. All complaints will be investigated and you will not suffer retaliation for filing a complaint.